Adrian Yip
Publications
Keel, S., Yip, A., Schmid, A., Staffoni, L. & Schoeb, V. (forthcoming, 2025). Examining interprofessional discharge planning meetings to reflect upon intercultural communication in healthcare. In J. Crichton & G. Martin (Eds.), Handbook of Intercultural Communication in Health Care. New York: De Gruyter Mouton.
Yip, A., Keighley, R., Kuppan, V., Fowler, C., Kelalech, K., Chakraborti, N., Nisic, M. & Clarke, A. (accepted, 2025). ‘Is there anywhere left that is not considered racist?’: Demystifying the online backlash against rural racism. Ethnic and Racial Studies.
Du, S. & Yip, A. (2024). The use of memes in communication about COVID-19 in a Chinese online community. In C. Cotter & M. Peterson (Eds.), COVID Semiotics: Magical Thinking and the Management of Meaning. New York: Routledge.
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Yip, A. (2021). Pinning down the gap: Gender and the online representation of professional tennis players. Corpora 16(3).
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Yip, A. & Schoeb, V. (2020). Facilitating patient participation in physiotherapy: Symptom-talk during exercise therapy from an Asian context. Physiotherapy Theory and Practice, 36(2), 291-306.
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Schoeb, V. & Yip, A. (2020). Instructions as actions for initiating exercise therapy in physiotherapy in Hong Kong. In B. Watson & J. Krieger (Eds.), Expanding Horizons in Health Communication: An Asian perspective (pp.161-178). Singapore: Springer.
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Yip, A. (2018). Deuce or advantage? Examining gender bias in online coverage of professional tennis. International Review for the Sociology of Sport 53(5), 517-532.
Recent Conference Presentations (selected)
*Indicates presenting author(s)​
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*Yip, A. & *Keighley, R. (2024). Backlash against discourses on rural racism. International Conference on Social Media & Society, London College of Communication, United Kingdom, 16-18 July.
*Yip, A. (2024). Online backlash against rural racism. In Panel: ‘The Rural Racism Project: Towards an Inclusive Countryside’. British Society of Criminology Conference 2024, University of Strathclyde, United Kingdom, 10-12 July.
*Yip, A. & Du, S. (2021). The use of memes in communication about COVID-19 in Chinese online community. American Anthropological Association annual meeting, Baltimore, United States, 17-21 November. (online)
Yip, A. (2021). Gender representations of tennis players in the new media: A corpus-assisted critical discourse analytic study. Putting multimodality to use, University of Salzburg, Austria & University of Groningen, Netherlands, 23-24 September. (online)
Yip, A. (2021). Gender representations and multimodality: The case of tennis players on Instagram. Annual Meeting of British Association of Applied Linguistics, Northumbria University, United Kingdom, 9-10 September. (online)
Yip, A. (2021). Gender representations of tennis players in the new media: A corpus-assisted critical discourse analytic study. 19th International Association of Applied Linguistics World Congress, University of Groningen, Netherlands, 15 – 21 August. (online)
Yip, A. (2021). Multimodality and gender representations: The hyperreal female athletic body on Instagram. #GenderChallenge - Exploring Gender Identities Online, University of Greifswald, Germany, 18 – 20 July. (online)
*Du, S. & *Yip, A. (2021). The use of meme in communication about COVID-19 in Chinese online community. 17th International Pragmatics Conference, Zurich University of Applied Sciences, Switzerland, 27 June – 2 July. (online)
Yip, A. (2021). Women win, men delight: Gender-bland sexism in online tennis news. 11th International Gender and Language Association Conference, Queen Mary University of London, United Kingdom, 22 June – 24 June. (online)
*Ho, L. & *Yip, A. (2021). Unsettling social actor representation in online media during the 2019 Hong Kong protests. Sociolinguistics Symposium 23, University of Hong Kong, China, 7 June – 10 June. (online)
Yip, A. (2021). Countering unsettling gendered discourses in sports on social media. Sociolinguistics Symposium 23, University of Hong Kong, China, 7 June – 10 June. (online)
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