Adrian Yip
ABOUT ME
I am a sociolinguist, currently working as a research associate at Aston University. I previously completed my PhD in Linguistics at Queen Mary University of London. My main research interests include: gender and language, sports media, new media, multimodality, health communication, critical discourse analysis, corpus linguistics and conversation analysis. Below is a summary of my recent projects:
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Gender representations of tennis players in the new media
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In my PhD project I examine how female and male tennis players are represented in online news and social media by five groups of social actors: tournament organizer, tennis organization, sports news media, tennis players and spectators/public. In studying meaning-making by both text and image, I adopt a corpus-assisted critical discourse analytical approach, and draw on Kress & van Leeuwen (2006)'s visual grammar and van Leeuwen (2008)'s social actor theory. My goal is to demonstrate the importance of attending to the specificities of the new media and provide a more comprehensive sketch of gender representations through giving voice to the under-examined participants in the constantly evolving mediascape.
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Physiotherapist-patient interaction during exercise training in Hong Kong
I have been working under the supervision of Dr Veronika Schoeb to examine physiotherapist-patient interaction from a conversation analytic perspective since 2015. In this project we take a multimodal approach to examine how physiotherapist instructs exercise and how patient participates in the communicative event.
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COVID-19 Meme in Chinese online community​
(Co-investigator: Songyan Du)
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In the Chinese context, netizens frequently use memes on social media or other virtual platforms to voice their perspectives. In this project, we study the use of memes about COVID-19 on Zhihu, a socialized question-and-answer website in China that establishes a space for knowledge sharing. We provide a social semiotic account of how memes communicate attitudinal judgement.
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